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Audience numbers:
  • Subscribers: 11,500+ subscribers
  • Average open rate: 49%
  • Average click-through rate: 3.5%
Audience composition:
  • 47% – Ad tech firms
  • 17% – Publishers
  • 13% – Agencies
  • 7% – Advertisers
  • 5% – Big Consultants
  • 4% – Big Tech
  • 3% – Investors
  • 2% – Academia
  • 2% – Other/unknown
Audience geography – top countries:
  • United States (approx. 50%)
  • United Kingdom
  • Canada
  • France
  • Germany
Audience geography – top cities:
  • New York
  • London
  • San Francisco
  • Los Angeles
  • Toronto
  • Chicago
  • Paris
  • Boston
  • Denver
  • Sydney