November 30, 2017
The Beginner’s Guide To The GDPR
The European Union’s General Data Protection Regulation (GDPR) is considered to be the most comprehensive…
Read More
July 11, 2017
How To Evaluate Demand-Side Platform (DSP) Companies
If you’ve spent any time in digital advertising, you know how difficult it is to…
Read More
May 16, 2017
The Beginner’s Guide To Digital Ad Fraud
Advertising fraud is an existential risk to the ad tech industry. Programmatic advertising’s open ecosystem…
Read More
March 20, 2017
The Beginner’s Guide To Header Bidding
If you follow advertising technology, you have no doubt encountered the term “header bidding” in…
Read More
September 20, 2016
How To Investigate Suspicious Publishers
A common complaint I hear from clients is that they feel like their ads are…
Read More
March 23, 2016
The Story Behind AdProfs
Programmatic advertising technology is a complicated ecosystem that’s only growing in complexity. But where do you…
Read More
