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"My research colleagues and myself used several of Ratko's explanations in a study exploring categorization in the online advertising space. As a result, we were able to draw sharper conclusions. I recommend his expertise to anyone looking to have a simplified, robust, and more systematic understanding of online advertising."

Mariam KrikorianAssistant Professor, Harvard University

"The ad tech space is full of jargon, smoke and mirrors, and complexity. Ratko is someone who consistently cuts through all of that noise. He's a tremendously insightful resource and holds himself to exceptionally high standards."

Henry BruceChief Marketing Officer, Compliance Science

"We had the pleasure of working with Ratko over a number of years. His expertise and talent in being able to demystify and break down complex topics such as programmatic advertising was always insightful."

Chris HoggCo-Founder and VP Content & Coverage, /newsrooms

"Ratko provided key insights in helping us understand the industry landscape. Online advertising has infinite complexities, and Ratko explained so much with clarity and through great examples."

Cristian ContrerasManaging Director, Growth Collective
DNA Evolution
Media Buying
April 6, 2016

Why Media Buyers Need Analytical Mindsets

“The only sustainable competitive advantage is an organization's ability to learn faster than the competition.”…
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Story of AdProfs
March 23, 2016

The Story Behind AdProfs

Programmatic advertising technology is a complicated ecosystem that’s only growing in complexity. But where do you…
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