Get strategic guidance, training, and support from industry insiders
Save time and money by cutting through the noise.
The ad tech industry is overly complicated and many companies don’t know what they don’t know. Without guidance, they can waste precious time and money going down the wrong path. To make matters worse, there are only a handful of people that truly understand all the moving parts, and can cut through the noise. But, generally, those people are busy running ad tech companies and not independent consultants.
AdProfs is a boutique ad tech consulting firm founded by a sophisticated industry insider who built these products at scale. As programmatic advertising experts, our value is that we help companies establish the right structures, hire the right people, choose the right partners, and so on. Our objective is to get your organization to a state of self-sufficiency, and from there you can go in whatever direction you want.
We provide consulting services for the following client types:
Go to market with confidence by developing your product and marketing strategy with experienced help. Understand the landscape and how to best launch.
Conduct your due diligence process with confidence by leveraging expert advisors. Get up to speed on the market. Validate your information and ideas.
“My research colleagues and myself used several of Ratko's explanations in a study exploring categorization in the online advertising space. As a result, we were able to draw sharper conclusions. I recommend his expertise to anyone looking to have a simplified, robust, and more systematic understanding of online advertising.”Mariam KrikorianAssistant Professor, Harvard University
“I was amazed not only at Ratko's level of industry knowledge, but also his eagerness to share his ideas and help me with my questions. I originally came across his information from an article he wrote, so I assumed he was an expert in the programmatic advertising space. He confirmed that and so much more.”Josh AharonoffAssociate, ff Venture Capital
“Our goal was to get up to speed on the market. Ratko helped us accomplish that objective. He explained complex subjects, gave practical examples, and exercised patience with us. Great experience.”PrincipalPrivate Equity Firm
“Ratko did a great job. We were impressed that he spent time in advance thinking of ways to solve our specific implementation issues. His presentation of how we should build out our ad stack was great. In the end, we got the outcome we expected and we wouldn’t hesitate to use him again.”Andrew ElstonCEO, iCopyright
“Ratko was extremely generous with his time and insights, and very knowledgable about the specific areas and tools I was inquiring about. Additionally, as a newcomer to ad tech who isn't au fait with all the lingo yet, Ratko was really easy to understand and didn't litter his feedback with unnecessary ad tech jargon.”Elise GoldinUX/UI Designer, Green Park Content
“Ratko is a media buying and ad tech genius. I estimate my first call with him easily saved me $10,000 and months of work. Ratko set me straight on the fastest path to my end goals. He’s a big picture guy who can delve deep into the details, but never loses sight of your end goals.”Patrick StilesFounder & CEO, Vidalytics
“The ad tech space is full of jargon, smoke and mirrors, and complexity. Ratko is someone who consistently cuts through all of that noise. He's a tremendously insightful resource and holds himself to exceptionally high standards.”Henry BruceChief Marketing Officer, Compliance Science
“We had the pleasure of working with Ratko over a number of years. His expertise and talent in being able to demystify and break down complex topics such as programmatic advertising was always insightful.”Chris HoggCo-Founder and VP Content & Coverage, /newsrooms
“Ratko provided key insights in helping us understand the industry landscape. Online advertising has infinite complexities, and Ratko explained so much with clarity and through great examples.”Cristian ContrerasManaging Director, Growth Collective